FabFriends

As a part of the Business Management in Digital Media program, we came up with a new strategic marketing approach for the brand, Fabletics.

My role in this group project was conducting Fabletics’ SWOT analysis, designing the Lean Canvas, making sample creatives, particularly the key campaign visuals, content and ideas, providing ideas for a user-generated influencer campaign, and helping out with other important research.

You can take a look at our entire marketing plan here: